AN IDEA THAT CREATED A BRAND OUT OF A 'COMMODITY'.
ENGINNERING A GROWTH PATH WITH BRANDING APPROACH.

 

A brand strategy and marketing plan that helped GSport that was primarily into car seat covers to help create a brand pull. Ruled by non branded/ commodities, car interior accessories were either sold on functionality, or on clichéd sex appeal.

With no ‘brand’ creating a pull in an otherwise very fashion conscious category, Bloombox helped GSport not just create a space for itself with its brand offering, but used this initiative to drive growth for the category at large.