REBRANDING A KIDS FASHION RETAIL BRAND.
MAKING OF A FUTURE BRAND HERO.

 

Breaking all conventions of brand identity and story creation. A brand created by kids themselves. Literally.

Formerly named ToonKidz, the brand was looking for a revamp. Going beyond just a logo change, and integration of the new brand look into retail aspects, Bloombox gave the brand a larger platform to involve, engage and connect with the kids.