The brand idea.

 

REIGNITE THE ROMANCE AND TRADITION OF INDIAN SWEETS.
MAKING IT COOL AND RELEVANT AMONGST THE MODERN URBAN INDIAN.

THE TASTE OF ROYAL INDIA.

 

A 360 degree change that is refreshing all interfaces of Anand Sweets with the Urban Bangalore crowds, from packaging, to store signages and experience, communication inside the store, brand marketing programs.