REFRESHING A STRONG LOCAL SWEETS BRAND.
ENERGIZING AND SCALING IT UP TO THE PREMIUM CATEGORY.

Going beyond mere change in logo and packaging, Bloombox gave Anand Sweets a larger solution that worked at various levels.

Gave a lift to the Anand Sweets brand. Making it premium. Broadbasing the customer base beyond the Anand loyals.

Counter the Increased domination by national brands by creating a strong brand pull among the urban consumers based on a larger strategy and a brand idea.