THE LAUNCH OF AN ARTISAN
COFFEE BRAND.

A BESPOKE APPROACH TO BRANDING
SMALL-BATCH COFFEE FOR RETAIL.

THE BRAND IDEA.
Creating a fresh, authentic brand of coffee for a newer, younger breed of coffee lovers. Introducing a whole new product scope for the ‘south Indian filter coffee virgins’ and the ‘south Indian filter coffee proud’ seeking mix of luxury blends and single origin coffees. Set in a true to nature, simple world of product rich coffee.

The core brand idea therefore was translated into packaging, point of sale communication elements and brand marketing programs.