THE REPURPOSING OF CORPORATE PHILOSOPHY.

 

Based on the audit phase, we at Bloombox saw an unleveraged potential of the CGC Corporate brand, and its individual businesses that have been extremely successful in isolation. Most businesses were leaders and pioneers in their own regard, and had hugely influenced and contributed to the growth of technology in Qatar at a national level.

ONE BRAND. ONE PURPOSE.

therefore the refreshed corporate philosophy and the corporate brand purpose of CGC was pegged on, Not just a visual shift of coming across as a ‘old world’, ‘local’ business to a complete shift to

TALKING LIKE A MARKET LEADER,
BELIEVING AND ACTING AS A PIONEER,

A facilitator and an agent of change for an inspired future for the company, its people and qatar at large. A progressive future-shaping corporate brand.