THE BRAND IDEA.

 

MOVING AWAY FROM THE COMMODIFICATION OF THE CATEGORY BASED ON FUNCTIONAL AND CLICHED PROMISES;

RBD brand needed a fresh look at realty business at large.

A brand definition that broke away from the OVER PROMISE AND UNDER DELIVERY of the ‘branded’ players.

A brand idea for RBD HOMES,
an open space in the realty market that allowed us peg the new RBD brand on the core promise of a realty brand that promises to

 

KEEPING IT REAL.
THE HONEST BUILDER.

A PROMISE THAT GOES BEYOND ADVERTISING, INTO A OVERALL PERSPECTIVE TO BUSINESS, SALES AND CUSTOMER REALTIONSHIPS.