BRANDING A DISTRUPTIVE APPLICATION.
MAKING A UTILITY MORE INTERESTING AND MEANINGFUL.

Mappmakers were looking at an online platform that provides on demand parking, replacing the conventional parking practices. A platform that facilitates parking providers and users.
Going beyond mere developing a brand identity and look for the app and its communication, Bloombox saw an opportunity to create an 'Urban Solution' brand that had a larger role to play in the consumers life and in the society at large.

Our approach for this branding exercise was not just to give them a new name, logo, app design guideline but to make this utility application more interesting and meaningful, thereby triggering awareness, adoption, preference and propogation.