BRANDING A GAMING MULTIPLEX.
A NEW BRAND OF LIFESTYLE AND ENTERTAINMENT.

Play Factory, a new concept in the Sportatainment space, was looking for a branding solution that would not just capture the essence of a lively, vibrant lifestyle brand, but also a brand idea that would drive all future marketing initiatives and consumer connections.

Our scope of work with this new brand launch was to give the brand a new logo, signature visual langauge, brand speak, and a brand launch and annual marketing plan.