REPOSITIONING AN IT SERVICES GIANT.BRAND POSITIONING FOR A CHALLENGER BRAND.

Being a strong player in the Tier 2 of the IT services industry, NIIT Technologies was looking at a repositioning strategy that would help translate its service brand motto of 'New Ideas, More Value' into a strong and sustainable brand positioning.

One that will help overcome brand perception and image challenges that it faced in the market and amongst their core target clients.