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NEW BRAND LAUNCHES


Going beyond just coming up with a nice new name and a logo for it, Bloombox has a unique approach to new brand launches through its idea based brand definition and positioning.


With changing competition and sea of sameness engineering a strong foundation for your new brand becomes the most important strategic decision.


This is the key-the Big Idea, a category defining clear, unique, and ownable purpose and proposition that makes them the one and only choice to the consumer, that will help create a desire for your brand, help propel your brand and businesses forward.


As a creative and strategic foundation, this idea becomes the core for any of the brands initiatives-be it brand name, logo, packaging, store design

 

and experiences, communication, PR, Digital marketing, brand marketing programs and any other initiatives for the refreshed brand.


Brings in business focus. It establishes clear goals for the future and sets guidelines for getting there.


Propels transformation. It shows how the organization must change in order to deliver the brand promise.


Boca Grande
HealthSpring
ISM
Kiora Amorez
RBD
Vitame