REARCHITECTING A GLOBAL CORPORATE BRAND BRANDING FOR A NEW UNIFIED FUTURE

Manappat Group, a diversified business conglomerate operating in Middle East and India with different company brands with business interests in EPC, Trading, Manufacturing and future focused technology industries.

They were looking at a corporate rebranding exercise that would Consolidate all businesses under the one business group brand and Bring a certain amount of synergy & leverage on the group strengths as well as individual businesses strengths.

Going beyond superficial corporate changes – change for sake of change, to a larger change and therefore alignment to a larger business purpose, culture and values.