REBRANDING A DISTRUPTIVE ONLINE FINANCIAL SERVICES STARTUP.
BRANDING FOR A FUTURE UNICORN.

With the belief that financial services platforms online will drive the next wave of growth in the indian ecommerce scene, Capital Float was looking at a branding intervention to take its growth plans to level next.

Our objective for this rebranding exercise was not just to give them a new logo, ecommerce friendly design look, but to give them a brand image and purpose that wasBig. Aspirational. Game Changer.One that inspired them to work towards a bigger play in this space.