The brand idea.

 

Cadensworth - An entity that is geared towards Unifying the technology ecosystem
Managing the solutions eco system.
Being a

CATALYST OF CHANGE FOR THE ENTIRE SOLUTIONS ECOSYSTEM.

Not just a generic - Distributor/ A Value Added Distributor A Solutions Company.
To the larger brand purpose of

A UNIFIER OF THE TECHNOLOGY ECOSYSTEM. A CATALYST OF THE SOLUTIONS ECOSYSTEM.

 

To the role that it needs to play.

A SOLUTIONS ECOSYSTEM CATALYST

This also demanded that the entire corporate brand culture, personality, character and values needed a fresh new approach.