A NEW GAME IN THE IT SOLUTIONS SPACE.
A FRESH LENS TO TECHNOLOGY BRANDING.

Cadensworth, a Redington India company was looking at changing its game in the IT solutions based distribution business.

Having completed, Bloombox saw the potential of Cadensworth staking the claim of not just the category leader, but a leader of change in the IT Solutions based distribution business.

Technology companies, for whom branding is just about a logo and communication design, Bloombox approach to branding wanted to go beyond

A functional approach to Who, What and How of the brand that was generic, transactional, narrow based, and short term in its approach to
a more holistic and generation next technology brand approach of
Why - the purpose, the role, the value that a partner like this would play in their customers life.