The Brand Opportunity.

 

Create a clear and strong association with Coastal being an engineering company with a strong strategic forward and backward integration.

While other businesses in the corporate structure will bring in the scale and revenues, the brand opportunity clearly in positioning the Coastal Group as an

INTEGRATED ENGINEERING SPECIALIST

Also, we looked at adding Qatar to the brand to bring in not just origin story, but to create an opportunity in the future to own the Qatar growth story.