Going beyond superficial retail brand change with a new name, logo, modern retail design, to
A LARGER ROLE THAT THE BRAND COULD PLAY IN THE MARKET AND CONSUMERS LIVES WITH ITS UNIQUE AND OWNABLE APPROACH

We not just refreshed the brand name, identity, redesigned the retail outlets, new packaging design, but extended the scope of the rebranding exercise to include internal stakeholder and franchisee workshops, and engineered an annual brand marketing and communication plan.

Our objective for this rebranding exercise was not just to re-energize and contemporize the brand, but also fuel the growth in the market.